| The conceptualization of this poster was inspired by India's startling illiteracy rate among adults. The primary objective of this image was to elicit a strong emotional appeal to viewers about India's high rate of adults who are illiterate. Most importantly, the ethos of the poster stems from the parallel between an adult writing at a kindergarden level, but who is striving for self improvement. Ostensibly, this emotional and factual truth harmonizes with Unesco's goal to achieve adult literacy for all by 2015. I envision this work to have a real world application in UNESCO's campaign including, but not limited to, billboards, magazines and other media to be published. |
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